Is a company that, with the help of active management and its partners, manages real estate.
What is KDG?
Tagline
We want to create the city of the future through real estate development. By creating unique projects and turning stagnant buildings into passive income for our clients, we make the city attractive for investment and innovation. Everything in order to activate the city.

(Активуй мiсто/Activate city)

We want to create the city of the future through real estate development. By creating unique projects and turning stagnant buildings into passive income for our clients, we make the city attractive for investment and innovation. Everything in order to activate the city.
Vision
Active management of your property
Kharkiv Development Group is a new level for the entire field of real estate management. The success of our work is ensured by an integrated approach and responsibility of each participant in the process. We are always in touch and involved in every stage of management. The results of our work are always in sight.
Positioning
Values
Concrete partnership
Transparent business
Iron ambitions
Decency and honesty are the basis for reliable
and long-term cooperation.
No small
text and incomprehensible workflow.
We are open and understandable.
We are creating a city
future creating
it has unique
and interesting projects.
Toggle switch, switch, switch - this is a key image in our communication and corporate identity. Our goal is to activate real estate and the opportunities that cooperation with KDG opens up. At all points of interaction, we broadcast the idea of ​​activity and activation.


Visuals should show the contrast between activated and deactivated real estate / objects / spaces. Verbal - call for activation, activation and actuation.
Metaphor
Activator
There are only two positions - off or on.
Therefore, we never work half-heartedly. We get involved and give our 100%.
Communication rules
Archetype - Manager
The price of power is
responsibility.
Purpose: building a successful community.
How to achieve it: exercise leadership.
Talent: responsibility and organizational skills.
We follow the rules and expect others to do the same. We show strength, take responsibility and therefore achieve success. We strive to structure the space around us and enjoy the control. There is nothing more reliable for us in solving any problem than cold calculation.
© Winston Churchill
To do
Not to do
We do not write in small print
We are not familiar and do not stand on our ears
Do not act behind your back or without your knowledge
We do not act in an authoritarian and tyrannical manner
We are discreet and concise
We speak to the point, pedantically and only according to the rules
We structure, explain everything clearly
We defend our interests and the interests of our partners
The abbreviation KDG inscribed in a circle is the company logo. This image is part of a switch from a typical digital interface. Therefore, the KDG logo itself symbolizes activation.

The security field is the distance from the logo to other objects or the edge of the canvas. In the KDG logo, the minimum recommended margin for small media (business card, stamp, header on the site ...) is equal to the height of the letter from the logo.

For medium and large media (documents, posters, billboards ...) - the diameter of the circle that underlies the logo.
Logo
Logo
variations
There is a basic version of the KDG logo and an extended one. The main one consists of the abbreviation KDG inscribed in a circle, the extended one is complemented by a rectangle with rounded corners outside the logo and the slogan "Turn on the city".
main version
extended version
Color palette
KDG colors are as discreet as possible -
it is black and white.

Additionally, in order to avoid mistakes when drawing up layouts for the web and printing, black color is described. It is worth paying attention to the fact that when printing, the black color on the layout should be consolidated into one channel
HEX: #FFFFFF
RGB: 255,255,255
CMYK: 0%,0%,0%,0%
HEX: #000000
RGB: 0,0,0
CMYK: 0%,0%,0%,100%
Font
Arial is the corporate font of the Kharkiv Development Group.
The Bold typeface is suitable for writing short texts and headings, as it serves as an attention grabber.
Regular should be used for writing large blocks of text and for easy readability.
Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ьь Ыы Ъъ Ээ Юю Яя

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & * - – _ + = № % : , . ; [ ] { } ( ) « » < > ≤ ≥ … æ ÷ " " ' ' ` ~ ` \ / | Æ ˘ ¿ • ª º ¶ § ∞ ¢ £ ™ ¡ ⁄ € ‹ › fi fl ‡ ° · ‚ — ±
Arial Bold
Arial Regular
Branded element
The image of the switch is the main one in the design of corporate layouts.

It consists of a rounded rectangle with a circle inside it. The circle must be positioned closer to the left or right edge of the rectangle so that the indent from this edge is equal to the indentation above and below the edges of the rectangle.

The circle can be used as a container. If a photograph is placed inside the circle, then depending on what needs to be shown (activity or deactivation), the photograph can be color or black and white. If an icon is placed inside the circle, then the circle can consist of a stroke or a fill.
Starik worked hard to create a brand and corporate identity especially for «KDG».
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