A large share of the economy of each country is accounted for by light industry. This includes the production of garments and the materials necessary for this.
and raw materials.

It so happened with the acquisition of Ukraine's independence,
that in the country there is no independent production of these materials, because our light industry is not self-sufficient and it would be wrong to call the production of clothing light industry. Therefore, Starik decided to bring out a new sphere of the economy, which would correspond to the state of the modern market. This is how the Image Industry was born.

This is a new area of ​​the economy that is being formed by Indas. The industry consists of a company of companies that manufacture and market clothing. The name reflects the duality of this area, because we are talking not only about the production process in the workshops,
but also about creativity, the emergence of ideas that shape tomorrow's fashion and output.
Image industry
Indas –
it is a platform for the development of business related to the production of clothing.
This is the first

community company

in the image industry, because

the naming reflects the field of activity: industry + image.

Umbrella brand
Activities are not limited to one company.
It is an umbrella brand united by one name, philosophy and design system.
In the new society, there are no questions about people's taste. Something fundamentally new is growing that becomes part of the development of society. We create a direction that brings together and self-regulates talent.
Mission
Create a society capable of
to self-expression through images
Values
Tandem of openness
Our internal processes are open
and are understandable and we are open to everything new that will come from outside.
Ability sharing
Sharing the abilities of investors, partners, producers and creators who are part of our community.
Self-sufficiency
and self-reproduction
We create trends ourselves, which we follow and technologies that we use
Mage-Creator
Talent: Find winning solutions for everyone using creativity and imagination
Weakness: Become a manipulator and perfectionist
Strategy: create a vision and live by developing your
skills and talents to translate the vision
Fear: unintended negative consequences, mediocrity and mediocrity
Purpose: to embody unique ideas and dreams
Archetype
We contribute to transformation by offering a modern product
We offer to take part in the creation of the product
We promote self-expression
We take care and accompany
at every stage
We do not walk on trodden paths, but we are looking for our own
We are not manipulating
and we do not impose
We are not closing,
do not hide the process
We do not appropriate other people's ideas and merit
We share everything we have
Not to do
To do
Communication rules
Metaphor
The industry of images has not yet been formed and its form is not completely clear. Therefore, there are no associations, there is no specific image that could visualize it. The image is shrouded in a haze of uncertainty and in moments of insight we see clearly and clearly what we are heading towards. The corporate identity is based on the effect of frosted glass, tracing paper, fog, through which barely recognizable images are visible.
Guide for use corporate identity
Logo
Logo for the Indas brand -
it is an industrial form that is embodied in a collective image
and structures it.
Logo variations
Consists of a text part. Suitable for online format (website, social networks) and small size printing with a small area for printing.
Main logo
Short version
Consists of "in" and a descriptor.
It is recommended to use it for social networks, favicons, etc.
Extended version
Consists of a text block and a descriptor that is placed on the plate. Recommended for advertising media. Banners, signboards, brochures, business cards, etc.
Adaptations
In order for the logo to look visually correct.
Important when placing it
on a gradient background look the ratio of black and white
and whether the logo retains readability. It is recommended to use a white version of the logo for dark gradient photons, and a black version for light backgrounds.
CMYK 68 42 21 5
RGB 118 0 97
NEX #5B81A5
Pantone
2158 C
Pantone
7634 C
CMYK 21 17 27 2
RGB 209 203 188
NEX #D1CBBC
Pantone
682 C
CMYK 41 81 23 8
RGB 157 71 120
NEX #760061
Pantone
189 C
CMYK 0 49 10 0
RGB 251 163 187
NEX #FBA3BB
Pantone
2412 C
CMYK 64 0 54 0
RGB 62 211 152
NEX #3ED398
Pantone
621 C
CMYK 17 8 16 0
RGB 220 225 218
NEX #DCE1DA
Pantone
509 C
CMYK 7 38 13 0
RGB 233 179 194
NEX #E9B3C2
Pantone
4052 C
CMYK 10 56 48 1
RGB 222 136 120
NEX #DE8878
Pantone
7521 C
CMYK 21 39 46 9
RGB 196 155 131
NEX #C49B83
Pantone
4132 C
CMYK 77 69 46 47
RGB 59 58 74
NEX #3B3A4A
Pantone
705 C
CMYK 3 20 7 0
RGB 245 217 223
NEX #F5D9DF
Pantone
7647 C
CMYK 31 87 23 8
RGB 172 59 114
NEX #AC3B72
Pantone
2356 C
CMYK 61 100 22 17
RGB 118 0 97
NEX #760061
Pantone
4052 C
CMYK 10 56 48 1
RGB 222 136 120
NEX #DE8878
Pantone
4166 C
CMYK 75 34 49 21
RGB 62 116 113
NEX #3E7471
To create segmentation
in the brand division we use an extended version of the logo
and change the filling of the plate. The descriptor font is Epilogue at 10 pt.
Subbrand logos
Gradients and colors
The main color set is
these are 6 different gradients.

Each gradient has 2,3 colors that are specified in the Pantone system
and can be used for printing, fabric picking, etc.
Font "Akzentica" "is used to write the main body of text.
Changing its variability in style. "
As an additional font - Epilogue.
This typeface is designed to create a descriptor in the formation of logos for sub-brands
Graphic elements
For a better perception of information, it is recommended to use icons,
which are executed in a simple and understandable
manner for the client.
Icons
When using photographs in a design system, it is important to adhere to several criteria:

- Photos are recommended to use
with a plain, minimalistic background.

- It is important that there is a key object in the composition, which, during further processing, will retain its recognizable
Photo
Branded photo processing
To create the effect of tracing paper on the photo, we use the moskup.

All you need to do is download the file
in the Resources section - the "effect" folder and upload the photo you want.
Layout
rules
A modular grid is a system for organizing objects in space, based on rows and columns of a certain, given size. In order to structure the space, a branded modular grid was developed. Which helps to correctly place objects in the sheet.
Starik worked on the creation of the brand and corporate identity especially for INDAS.
&